Coca-Cola Celebrates its Metaverse Anniversary With an NFT Airdrop

To celebrate its metaverse anniversary, Coca-Cola today announced it will gift exclusive digital collectibles to existing Coca-Cola NFT holders. The new drop will take place on July 30, in celebration of International Friendship Day. What’s more, to commemorate the spirit of friendship, each collectible is sharable with a friend. Let’s take a closer look at what Coca-Cola’s new NFT airdrop is all about.

What is the new NFT airdrop from Coca-Cola?

On this year’s friendship day, Coca-Cola will airdrop special International Friendship Day digital collectibles to their NFT holders. This includes holders of Coca-Cola’s International Pride Day 2022 drop, Hamburger Day 2022 drop, and the original Coca-Cola Friendship Day Loot Box.

Notably, Coca-Cola created these new International Friendship Day NFTs in partnership with developer Tafi, the leading creator of custom 3D content for avatar and emoji systems. Virtue, the agency by Vice, developed the initial concept…

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