Beyond the hype, for a brand, what can an NFT be used for?

Loyalty, enhanced customer experience, CRM 2.0 or more direct communication… Here are some – concrete – reasons to get into NFT when you are a brand.

In the world of e-commerce, hardly a day goes by without a brand announcing an NFT drop operation. Often, the NFT takes the form of a partnership with an artist who imagines a work, which the Internets, sometimes, tear off. This was recently the case with Monoprix, which called on the artist Vincent Darré to imagine a collection of five works. In the fashion and luxury sector, NFTs come in the form of digital twins of objects that can be found in the real world and this happens on Fortnite, Decentraland or Roblox.

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