Starbucks Revolutionary Web3 Experience

New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs). It will unlock access to new, immersive coffee experiences.

As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale. Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

Starbucks today unveiled Starbucks Odyssey, a new experience powered by Web3 technology that will offer Starbucks Rewards members and Starbucks partners (employees) in the United States. The opportunity to earn and purchase digital collectible assets that will unlock access to new benefits and immersive coffee experiences. Starbucks is one of the first companies to integrate non-fungible tokens (NFTs) with an industry-leading loyalty program at scale. While creating a digital community that will enable new ways for Starbucks to engage with its members and its partners. Starting Sept. 12, customers and partners can join the waitlist for a chance to be among the first to receive access to the Starbucks Odyssey experience, which will launch later this year.

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source : stories.starbucks.com